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Why hours?

A day has a shape. What you want to drink changes with the light, so HORA makes a can for each part of it.

Morning wants something sharp.

Bitter citrus wakes the mouth up. Green tea adds a little caffeine, and First Light is the only can that has any.

Noon wants water and salt.

In the hottest hours you want something that tastes like shade: watermelon, cucumber and a pinch of salt.

Five o'clock wants bitter.

The aperitivo hour. Blood orange, gentian and rosemary, bright and bitter, with no alcohol.

Night wants soft.

Sour cherry, chamomile and vanilla. Nothing in it to keep you up.

Four moments a day asks for a drink.

First Light hour: Before the inbox. On the walk. The first hour that is still yours.
07First LightBefore the inbox. On the walk. The first hour that is still yours.
High Noon hour: Lunch outside. The sun straight overhead. Shade, if you can find it.
12High NoonLunch outside. The sun straight overhead. Shade, if you can find it.
Golden Hour hour: Work is done. Shadows are long. Something bitter and bright.
17Golden HourWork is done. Shadows are long. Something bitter and bright.
After Dark hour: The dishes are done. The street has gone quiet. One more episode.
22After DarkThe dishes are done. The street has gone quiet. One more episode.

Illustrative images, generated for a concept brand.

What hour is it where you are?

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Pick an hour, any hour. The Four Hours pack has one of each.

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