Finding your hour…
Yuzu and white grapefruit, sharpened with green tea.
€30.0012 cans
For the first cold hour.
Yuzu and white grapefruit, sharpened with green tea. Before the inbox. On the walk. The first hour that is still yours.
Per 330 ml can. Sample figures.
More about First LightFor the hottest hour.
Watermelon and cucumber, lime and a pinch of sea salt. Lunch outside. The sun straight overhead. Shade, if you can find it.
Per 330 ml can. Sample figures.
More about High NoonFor the long light.
Blood orange, bitter gentian and rosemary. An aperitivo with no alcohol. Work is done. Shadows are long. Something bitter and bright.
Per 330 ml can. Sample figures.
More about Golden HourFor the late, slow hour.
Sour cherry, chamomile and a little vanilla. No caffeine. The dishes are done. The street has gone quiet. One more episode.
Per 330 ml can. Sample figures.
More about After DarkSample recipe facts for a concept brand.
Not Syrup
Pressed juice
Between 5 and 8% fruit juice in every can.
Not 35 g of sugar
About a teaspoon
A regular cola has around 35 g in a 330 ml can. Ours have 3.5 to 5 g.
Not Artificial colour
None added
The colour comes from the juice and botanicals, so the drink is paler than its can.
Not One can, all day
One for each hour
Caffeine only in the morning can. None after it.
05:00–10:00
Yuzu, White grapefruit, Green tea
Caffeine 40 mg · Sugar 4.5 g · 24 kcal
10:00–15:00
Watermelon, Cucumber, Lime, Sea salt
Caffeine 0 mg · Sugar 4 g · 21 kcal
15:00–20:00
Blood orange, Gentian, Rosemary
Caffeine 0 mg · Sugar 5 g · 26 kcal
20:00–05:00
Sour cherry, Chamomile, Vanilla
Caffeine 0 mg · Sugar 3.5 g · 19 kcal
Per 330 ml can. Sample figures for a concept brand.
Not yet. HORA is a concept brand. The cart works, but checkout takes no payment and nothing ships. Prices, ingredients and nutrition on this site are sample content.
Your browser tells the page your local time so it can open on the can for your hour. The time isn't stored or sent anywhere.
No. The hours are a suggestion, not a rule. Golden Hour with breakfast is allowed.
About 40 mg per can, from green tea, which is less than a single espresso. The other three cans have none.
Sparkling water, 5 to 8% fruit juice, botanicals and a little cane sugar: 3.5 to 5 g a can. Each can's page lists its ingredients.
In a real shop, yes, at any time before the next one ships. Here, monthly is a price option to show how it would work.